Inattentional blindness

Hyman designed a pair of studies where he had subjects walk across a certain path without distraction, while listening to an iPod, while talking on a cell phone, and while walking and talking with another person. He found in the first study that people talking on a cell phone walked more slowly, and had to make more course corrections than the other groups.

What this all might mean is that there is something about talking on a cell phone that is particularly demanding of our attention – more so than listening to music or talking with someone who is physically present. These results also support the hypothesis that talking with a passenger is not as dangerous because the extra pair of eyes increases the chance that someone will notice a sudden obstacle or unexpected traffic pattern.

Read the whole article on the Neurologica blog. See also: Cognitive biases.

31st October 2009